Deputy Director of Marketing and Communications-The American University of Paris 7e
Nom du programme/ université/Program or University Name : The American University of Paris
Intitulé du poste/Job Title : Deputy Director of Marketing and Communications
Nature du poste/Job Type : CDI
Lieu du poste/Location : Paris 75007
Type de contrat : CDI
Lien :
job description :
Position availability :
Responsibilities :
CLASSIFICATION: Cadre
DEPARTMENT: Office of Communications
SUPERVISOR: Director of Communications and Outreach or any other supervisor as designated by the President
SUPERVISES: Website & Marketing Specialist
Social Media & Marketing Specialist
POSITION OVERVIEW
Reporting to the Director of Communications and Outreach, the Deputy Director of Marketing and Communications manages and coordinates all marketing and advertising functions of the office, including (digital) marketing, reputation management and channel management (e.g., website, social media, email marketing, print). The Deputy Director also manages the relevant staff related to those functions and collaborates with key stakeholders, in particular Admissions and Development & Alumni Relations, to align marketing communications activities with institutional and unit-level goals. They are responsible for ensuring brand consistency and coherence across all marketing communications activities.
The Deputy Director supports the Director in managing the Office of Communications and ensuring that strategies, operational plans, and tactics align with the University’s objectives. In the Director’s absence, the Deputy Director assumes responsibility for all Office of Communications operations and team management.
Given the far-reaching nature of the work, this highly collaborative role partners closely with team members and stakeholders across AUP to advance strategic priorities, and promote and strengthen brand coherence, awareness, and equity. The Deputy Director may therefore also represent the office in committees, internal and external events, and other functions and serve on working groups or task forces, when needed.
RESPONSIBILITIES
Brand and Strategy
- Develops specific strategies and plans to contribute to the achievement of the Office of Communications’ goals (e.g., brand visibility campaign) and its internal partners’ strategic objectives (e.g., annual advertising plan).
- Develops and manages the implementation of the Marketing Communications Roadmap that accompanies the Strategic Plan during its lifecycle. Works closely with team members and stakeholders in other teams to ensure broad input and engagement with the roadmap. Measures and reports on its impact.
- Acts as a brand ambassador for AUP in a range of contexts internally, including deputizing for the Director of Communications and Outreach when needed.
- In collaboration with the Director, develops and implements a reputation management strategy that seeks to shape the reputation of the University favorably in the eyes of the public, particularly online.
- Develops messaging strategies for marketing communications consistent with the brand and in close collaboration with the Senior Content Producer and the specialist positions.
Management
· Manages the Website and Marketing Specialist as well as the Social Media and Marketing Specialist, ensuring their work aligns with the Office’s goals.
· Establishes clear objectives and metrics for direct reports, tracks their performance, and regularly reports on their impact toward the Office’s goals.
· In the Director’s absence, oversees daily operations and staff management for the entire Office of Communications.
· Assists the Director in creating the annual marketing communications budget and coordinates its utilization based on evolving needs and priorities.
· Develops and implements measurable objectives for marketing efforts, ensuring proper reporting mechanisms are in place to evaluate and communicate both tactical and strategic performance.
· Supports professional development for team members, promoting a culture of adaptability, creativity, collaboration, and responsiveness.
· Responsible for the annual print production calendar alongside the Director of Communications and Outreach (e.g., recruitment material, alumni engagement material, programs, brochures) from liaising with stakeholders internally to vendor management, production and distribution.
Operations
· Manages the full lifecycle of marketing programs (e.g., the support of Admissions Office recruitment campaigns/initiatives), including research (when needed), planning, execution, measurement and optimization.
- In close collaboration with the VP for Enrollment Management, co-leads marketing projects for key initiatives (e.g., new program launch, new market recruitment), focusing on developing and executing advertising and promotional plans to meet institutional needs.
- Co-management and execution of all advertising efforts in collaboration with the Website and Marketing Specialist.
- Keeps on top of marketing trends, provides recommendations and implements changes when appropriate.
- Attends, schedules and leads regular meetings to prioritize work with the team as necessary.
- Oversees the implementation of website, social media, email marketing, and other digital strategies and plans to enhance engagement with key audiences.
- Covers or supports the work of specialists within the team as needed in order to ensure operational continuity and successful implementation of projects at all moments of the year.
- Advises on content production, storytelling, and messaging efforts as it relates to marketing communications and in close collaboration with the Multimedia Producer and the Senior Content Producer.
Other
· Contributes to the development of the Office of Communications by supporting the Director in the creation of plans, activities and practices that foster a collaborative and joyful work environment for all.
· May have the opportunity to engage with the Board of Trustees, including presenting marketing and communications updates at committee and/or board meetings.
· May have opportunities to mentor student contributors or interns, serve on university task forces or committees as directed, and take on additional communications tasks when necessary, and as assigned by the Director of Communications and Outreach.
· Other appropriate duties assigned by the supervisor
Skills :
- Comfortable and committed to working with shared leadership and in a cross-functional team.
- Excellent written and oral communications skills.
- Demonstrated skills, knowledge, and experience in the design and execution of marketing communications strategy and activities.
- Experience in managing and/or coordinating social media, website, email marketing, and advertising.
- Ability to work effectively, collaboratively, and independently as well as establish and maintain positive relationships with internal and external stakeholders in a wide variety of positions.
- Demonstrated experience working effectively and collaboratively with individuals from a variety of backgrounds and perspectives, including knowledge of effective strategies that foster and promote a welcoming and respectful work environment.
Qualifications :
QUALIFICATIONS
- Bachelor’s degree in a relevant field, e.g., marketing, management, communications.
- 5-7 years of experience leading strategic communications, marketing and/or brand management.
- Strong creative, strategic, analytical, and organizational skills. And the demonstrated ability and experience to lead projects and people.
· Experience in higher education, non-profits, or mission-driven organizations is strongly preferred.
Bonus Qualifications
- Master’s Degree in a relevant field, e.g., marketing, management, communications.
- Knowledge of design principles and multimedia production is a plus.
- Experience hiring, training, developing, supervising, and evaluating staff.
- Experience in developing, managing and reporting on budgets.
· Demonstrated, successful experience managing people and teams.
Other :
Any candidate who applies must have the legal right to work in France.
Conditions :
Remote policy
Required Documents :
APPLICATIONS:
To apply, please send your CV and cover letter to recruitment.hr@aup.edu and title the email in the following convention: “First and Last name - Deputy Director of Marketing and Communications”.
Contact :
